Chris EichlerAI-first Product
& Marketing

Claude — 3 Power Features


1️⃣ Enable the Marketing plugin

A game-changer for content creators and marketers.

What it does

  • Drop in your marketing brief.
  • Claude generates a complete 8-page marketing strategy.
  • Includes audience analysis, messaging, channels, and KPIs.

How to enable it

  • Open claude.ai
  • Settings → Plugins
  • Search for the Marketing plugin and enable it
  • In chat, pick a new custom model (with plugins enabled)

Concrete prompt (copy-paste)

"I am

  • Role:
  • Product:
  • Audience:

Create me an 8-page marketing strategy."

Result: 30 minutes of work in 2 minutes.

2️⃣ Set up interactive apps

Claude can be connected directly to Canva, Figma, and Asana.

What this unlocks

  • Claude creates designs in Canva (graphics, posts, presentations).
  • Claude creates Figma prototypes (UI/UX designs).
  • Claude creates tasks in Asana (project management).

All with Claude as the interface — no need to open separate tools.

Setup

  • Open claude.ai
  • Settings → Apps/Integrations
  • Connect Canva, Figma, and Asana
  • Grant permissions

Examples in practice

  • "Create me an Instagram post in Canva for
    • Topic:
    • Audience:
    • Style: "
  • "Design a landing page in Figma for
    • Product:
    • Goal:
    • Sections: "
  • "Create me a Kanban board in Asana for
    • Project:
    • Phases:
    • Owner: "

Power: Claude does it directly — no tool-switching.

3️⃣ Build custom skills

The secret weapon: you create an AI assistant in your writing style.

How it works

  1. Collect style data
    • Gather 10 of your best texts (blog posts, emails, social media)
    • Upload as ZIP or paste individually
  2. Analyse the style
    • Claude detects your writing traits:
      • Tone (direct, humorous, empathetic)
      • Sentence length and structure
      • Word choice and vocabulary
      • Formatting and emojis (or not)
  3. Create the skill
    • Claude creates a custom skill
    • The skill now "knows" your style
  4. Export the skill ZIP
    • You get a ZIP file
    • You can install and share it
    • From now on Claude, ChatGPT, and other tools use your style

Concrete (example)

Activate custom skill →
"Write a marketing email for [product]" →
Output is 100% your style (instead of generic AI)

Use cases

  • Content creators: YouTube-script generator in your own style
  • Agency: one skill per client style
  • Team: everyone writes in brand style
  • Solopreneur: scale your personality

🔥 Bonus: the 3 combined

  1. Marketing plugin → create the strategy
  2. Canva integration → design straight in Canva
  3. Custom skill → everything in your style

= a complete marketing campaign in one session. No extra tools. Just Claude.

🚀 Your action plan

Today

  1. Open claude.ai
  2. Enable the Marketing plugin
  3. Create a test strategy for your project

This week

  1. Connect Canva, Figma, and Asana
  2. Collect 10 of your best texts
  3. Create a custom skill

Next week

  1. Test and refine the skill
  2. Share with the team
  3. Optimise the workflow

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Chris Eichler