Chris EichlerAI-first Product
& Marketing

Claude + Stitch


Step 1: Gather inspiration on Pinterest

Before you start designing, collect visual inspiration on Pinterest:

  • Create a board for your project (e.g. "Ceramic shop design")
  • Search for terms like "modern ecommerce design", "minimalist app UI", or "warm earthy colour palette"
  • Pin everything you like: layouts, colour palettes, typography, product shots, navigation patterns
  • Take screenshots of your favourite pins or whole boards — you'll share these with Stitch later

Tip: Watch for recurring patterns in your pins. If you keep pinning warm earth tones and minimalist layouts, that's a clear signal of your design style.

Step 2: Generate a design with Google Stitch 2.0

Stitch 2.0 is Google's AI-powered design tool that builds UI designs via chat.

Here's how:

  1. Open Stitch 2.0 at stitch.withgoogle.com
  2. Start a new chat and describe your project, e.g.: "I want to design an online shop for handmade ceramics. The style should be warm, minimalist, and modern."
  3. Upload your Pinterest screenshots — Stitch understands images and can derive the style, colours, and layout from them
  4. Stitch generates a first design as a preview

Step 3: Iterate in chat — until it fits

The clever thing about Stitch is the chat-based workflow. Refine your design step by step:

  • "Make the navbar slimmer"
  • "Use a warmer palette, more terracotta"
  • "Add a search bar at the top"
  • "Show products in a 3-column grid"
  • "The hero should have a large image with a text overlay"

Stitch updates the design after every instruction in real time. Keep chatting until the result matches your vision.

Tip: Be specific. Instead of "make it nicer", try "increase the whitespace between product cards and use a sans-serif".

Step 4: Export the code via "Export to Clipboard"

Once you're happy with the design:

  1. Click the "Export to Clipboard" button in Stitch (or the equivalent code-export action)
  2. Stitch copies the complete HTML/CSS/Tailwind code of your design to the clipboard
  3. The code is a single HTML file with inline Tailwind CSS — ready to run in any browser

Step 5: Build the site with Claude Code

Now the fun part — you turn the Stitch design into a real, working site.

How:

  1. Open Claude Code (in the terminal or the desktop app)
  2. Paste the Stitch code and use the prompt below:

The prompt for Claude Code

Here's an HTML design I made with Google Stitch.
Please turn it into a complete, working website.

Requirements:
- Use the design as a visual reference (colours, layout, typography, spacing)
- Implement it as a [React/Next.js/HTML+CSS] project
- Make the layout fully responsive
- Replace the placeholder images with [real images / Unsplash links / placeholders]
- Add real navigation and interactivity
- Structure the code cleanly with components

Here's the Stitch code:

[PASTE STITCH CODE HERE]

Workflow summary

StepToolWhat happens
1PinterestGather inspiration, take screenshots
2Stitch 2.0Upload screenshots, generate first design
3Stitch 2.0Iterate in chat until design fits
4Stitch 2.0Copy code via "Export to Clipboard"
5Claude CodePaste code + prompt → finished site

Tips for the best results

  • The more Pinterest screenshots, the better Stitch understands your style
  • Iterate in small steps — one change per chat message leads to better results
  • Be specific in the Claude Code prompt: name the framework (React, Next.js, etc.) and any special requirements
  • The Stitch code is a starting point — Claude Code can turn it into a production-ready app with routing, state management, and a backend
  • If you want to launch the site, connect Claude with Vercel. It's a hosting platform that costs nothing for simple sites. Claude can configure Vercel itself — you just need an account.

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Chris Eichler