Chris EichlerAI-first Product
& Marketing

Perplexity Prompts

The most effective Perplexity prompts are explicit about intent, context, inputs, and the desired output format β€” and they usually focus on one concrete task.


A reusable structure that works

"Act as [role]. I'm [who/context]. My goal is [goal]. Here's the input: [text/data]. Please carry out [concrete task] and deliver the answer as [format] with [constraints, e.g. EU law, German market, advanced level]."

Proven prompt templates

1. Deep research (markets, technology, SMEs)

"You are a research analyst for an entrepreneur in Germany focused on [topic]. I want to understand [precise question]. Where relevant, only use sources from the last 12–24 months. Produce a structured report with: 1) key findings, 2) data points with sources, 3) risks, 4) actionable recommendations for a solo founder. Use markdown headings and, where helpful, a compact table."

2. Competitor / company analysis

"Act as a startup analyst. I'm evaluating [company/SME niche] as a potential acquisition/investment. Research: market size (DE/EU), main competitors, positioning, typical margins, and succession dynamics for owners 55+. Produce: a markdown table of key competitors, then a short memo with buy / don't-buy considerations for a small investor."

3. Content / script creation

"You are a content strategist and screenwriter. I make short videos on [niche: crypto, AI tools, etc.], audience [description]. Goal: [e.g. fast 45-second TikTok on X]. Generate: 1) 5 hook options, 2) a 45-second script with scene beats and on-screen text, 3) 3 thumbnail/title ideas. Style: [tone, language, references]."

4. Workflow and automation design

"You are an automation architect. I use n8n, ComfyUI, and Perplexity. Goal: build a workflow that [description]. Based on my stack, suggest: 1) high-level architecture, 2) concrete steps and triggers, 3) example prompt text for each Perplexity call, 4) likely failure points and monitoring ideas."

5. Document / deck draft

"Produce an outline for a 10–12-slide pitch deck for [project]. Audience: [investor type]. Constraints: Germany-based, focus on [niche], including 3 data slides I'll fill in later. Output: a slide-by-slide outline with titles, 3–5 bullets each, and chart suggestions."

6. Making complex topics understandable

"Explain [concept, e.g. 'ZK rollups vs. validiums'] to me, assuming I already have [base knowledge]. Output: 1) 200–300-word explanation, 2) a comparison table, 3) 5 practice questions with answers, 4) common misconceptions."

7. File-based analysis

"I've uploaded [files]. Act as an analyst. Task: compare these against the latest public data on [topic]. Produce: 1) a synthesised summary, 2) discrepancies between my files and current data, 3) a to-do list for follow-up analyses."

Meta-prompt

You can paste this once at the start of a thread and then only fill in the placeholders for each task:

Ideas on AI-first Product Management & Marketing, straight to your inbox.

No spam, unsubscribe at any time

Chris Eichler